You Need A Design For Your Leaflet

Leaflet or flyer delivery is an integral part of your marketing and promotion campaign. This is because after many years of being in use flyer still haven’t lost its ability to attract customers and generate sales or trial of your product. It is therefore still an effective tool for promotion. However some leaflet distributions don’t generate the desired results and fail badly. One of the main reasons is that many of the people who received the direct mail threw them away without even reading. This happens when your direct mail fails to attract your audience’s attention and the reason for the failure to grab attention is poor designing of your brochures.
You have to be careful when designing your leaflets. Here are some important points to follow when you design your brochures for the leaflet circulation:  

1.    Make It Clear and Concise:
When you are introducing your brand in the market you have to have a good convincing message but without getting lengthy and boring. Your pamphlet circulation will be effective only if your literature on your flyers can grab the attention of your customers. It is like the newspaper headlines. They use bold large letters and many times write some statement that looks controversial and interesting enough that people buy them immediately. Similarly you on your front page of your leaflet you need to have a convincing message or a picture to make people to further explore your message. 

2.    Pictures can take it up a notch:
Good and attractive pictures say a lot and do a lot for your brochures but don’t clutter up your brochure with images because then your message can get lost in the pictures. Use one or two pictures especially on the front page. These pictures or images must be integrated to your product and should add up to your message. Also add maps of the location of your business to make it easy for the customers to find your facility.

3.    Size Does Matter:
Use leaflet sizes 1/3 A4 or A5 leaflets folded down from A3 and A4 sizes. These are easy to carry in pockets for future reference. The folded pamphlets also properly divide the leaflet into sections making more sense to the receivers and therefore making your leaflet distribution effective. 

4.    Quality Check:
Bad quality paper leaflets never give a good impression. So when you are thinking of saving costs in your leaflet distribution please don’t compromise your paper quality.

5.    Check for Errors:
Give double rather triple check to the grammar and spellings of the literature on your leaflets. These are childish mistakes and thorough checking is important to maintain a good standard of your flyer delivery.  

6.    Printing Errors:
Design your leaflets with extra margins of about 3mm on each side so that your message is not cut away by the printers. Otherwise one small mistake can render your entire leaflet distribution non-effective.

7.    Incentives Really Work!
To generate sales or trial of your product add some discount offer or any incentive that will motivate the reader to buy your products. The incentives should be added to the front page, written loud and clear to grab the audience’s interest.

We have more for you on how to design your leaflets for your pamphlet circulation and what are other Dos and Don’ts for your leaflet distribution, on the following link:  


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Revolutionise the way that you cost, plan, implement and control door-drop mail marketing campaigns using Leaflet Flyers premium distribution service

Leaflet Flyers have set up a unique distribution service that will guarantee you leaflets get delivered, to where they are supposed to be delivered. We do not think any other company offers a service like this.
All distributors are equipped with the latest geo mapping satellite receivers to map every movement they make during their delivery day, this means every road can be check to make sure it has been completed, as it shows there position walking up the pathways to the house door.
Each deliver has a dvd recorder, which will record up to 10 hours per person, so you can also see each distributor walking too to every door and posting your advertising material through each door, and each person delivery can be counted. These reports can be emailed to you at the end of each day, normally the following morning.
The supervisor vehicle also has a satellite tracking system, so we can control every aspect of you leaflet campaign. Giving you total peace of mind that you leaflets will be derived as you expected. Giving you time to concentrate on converting your leads that we produce into sales.
We leave nothing to chance, leaflet distribution is costly, we need you to make money from your leaflet distribution campaigne
Response from a leaflet distribution campaign, happens almost immediately, and providing you keep up the a constant level of leaflet dropping, you should not need to do any other type of marketing
Delivering to over 500,000 letterboxes within the M25 area, we can assist with co-ordinating a marketing strategy from leaflet design and layout suitability to letterbox distribution including printing and delivery.

Call 0754 0098 630 or email to Kick Start Your Campaign